Tel Aviv: Eat Fresher by Andrea Mann

Living in Tel Aviv has made me seriously question the validity of Subway’s “Eat Fresh” campaign. And, rightfully so. Tel Aviv is one of those cities where you can walk into any restaurant, be it a hole-in-the wall in a dark alleyway or a grungy looking stand in the middle of the overcrowded Shuk, and you will be greeted with the freshest ingredients available. Seeing as there are al fresco markets on every street corner offering an array of rainbow colored fruits and vegetables, it’s not surprising that restaurant goers have come to expect the freshest of the fresh.


Yet, for some inexplicable reason, after being in Tel Aviv for a few weeks, I started to miss my simple turkey and swiss sandwich. So, I shamefully admit that I ventured over to Ben Yehuda to hit up the classic example of “fresh” food: Subway. I was overly excited as the sandwich artist toasted my turkey and cheese on honey oat and doused it in ranch dressing. (This may be the only restaurant in Tel Aviv that has ranch). But when all was said and done, it was just a Subway sandwich and I was disappointed in myself for expecting otherwise.

Eager to satisfy my taste buds, I decided to check out a little kiosk that my friend had recommended. Nestled among the trees on the median strip of Ben Gurion and Dizengoff is an unobtrusive sandwich kiosk that my friend referred to as “Dizzy Sandwiches”.  Although there is no evidence on the little wooden hut and you can't find any information about it on Google, I later discovered that this hidden neighborhood delicatessen is officially named Arieli's, after the owner's son.